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ANNALISE AZADIAN ‘DEEP DOWN’
STREAM & WATCH “DEEP DOWN”
The multi-faceted 24-year-old NYC talent Annalise Azadian has returned with “Deep Down”, her second single of 2021 – out via The Orchard and Cross the Line Music.
“Deep Down” is Annalise on top form and doing what she does best; alternative R&B capturing the full spectrum of human emotions. With a gritty yet soulful vocal delivery in “Deep Down” cutting straight to the heart, the minimalist production is centred around piano and rhodes, surrounded by a slow burning beat to unravel a deeply personal tale of the confusing emotions which come from realizing a relationship is unsalvageable and must end.
The lyrics for “Deep Down” are visually illustrated by Annalise’s creative decision to place herself in a flowing river with her piano, characterising the ever-flowing nature of life and love. Annalise’s poignant voice and genuinely heartfelt lyrics gives the feeling of R&B nostalgia, yet intriguingly takes all of these formative sounds somewhere new to add her own personal stamp in the process.
Speaking on “Deep Down”, Annalise shared: “Deep Down is a very emotional and personal song for me. It is one of my favorite songs that I’ve written. It was an amazing experience creating it with producer, "Swagg R'Celious". I started this one on my acoustic guitar expressing from my heart at the time, the emotions of investing myself into a “love” & convincing myself that it was true, but “deep down” I knew something just wasn’t right. It is a song about how through my efforts, trials, and tribulations I put my all into a relationship that wasn’t necessarily meant for me, and how I continued to fight for it not wanting to accept the truth of the matter. Therefore, the tug of war between love and heartbreak left me in the deep end of emotions.”
Demonstrating Annalise’s dynamic ability to traverse genres in order to tell her stories, “Deep Down” is the anticipated follow-up to Annalise’s upbeat summer anthem “Life of the Party”, making a tastemaker splash and earning key global support from the likes of COMPLEX, CLASH, FLAUNT, MIXTAPE MADNESS, NOCTIS and FLANELLE MAGAZINE. Annalise garnered further attention from the likes of Calvin Harris and Oliver Heldens via the well-received PS1 (Dua Lipa & Elton John, Little Mix, Becky Hill) remix of “Life of the Party”, putting the track into an irresistible UK house lane.
“Deep Down” credits the Grammy winning producer/writer Swagg R’Celious (H.E.R, Kehlani, Snoh Aalegra, Tone Stith, K.Michelle, Zhavia Ward, Justine Skye) and was co-produced by Brandon Williams who is also the pianist on the song.
With millions of streams now to her name, at the heart of Annalise’s music is her signature raspy, emotive voice and poetic storytelling always inspired by her personal and vulnerable feelings; proclaimed a “fabulous songwriter” by Elton John during his Rocket Hour show on Beats 1, “Deep Down” and “Life of the Party” are the latest in a string of well-received releases from Annalise and follows on from the 2020 EP Six Weeks of $even, fronted by the single “Bogu$” which has clocked up over 2M+ streams on Spotify alone.
Hailing from New York and based in the Bronx, the Armenian / Irish artist worked hard to secure a place at the prestigious Berklee College of Music as a teenager – its alumni including industry stars like Quincy Jones, John Mayer and Charlie Puth. Moving back to NYC, the skilled pianist and guitarist threw herself into writing and recording full-time, resulting in 2018’s project Untitled and slowly but surely getting her foot in the door in the music and fashion worlds.
With Annalise’s distinctive style, partly inspired by a deep love of Japanese streetwear, she has also established herself as a true rising ‘It girl’ in the fashion scene. This year Annalise’s gritty, versatile stylishness saw her being hand-picked as the face of Tommy Hilfiger’s 2021 ‘Recycled Collection’ and gain international press (including WWD and Pause Mag) when she walked for the buzzy genderless brand Fried Rice’s Spring/Summer 2022 Collection at New York Fashion Week, alongside an NYFW performance slot for Dr. Martens. Annalise’s high-profile 2021 activity joins her previous collaborations with household brands like Apple, Converse, Adidas, New Balance Japan, and Black Pyramid, while also working closely with Billionaire Boys Club – the ultra-creative and futuristic clothing line started by Pharrell Williams – as a Creative Director, further imprinting herself as a multi-faceted talent on the brink of mainstream consciousness.
With an incredibly strong set of new music still in the pipeline, as well as recently hitting the studio with the one and only will.i.am, “Deep Down” proves that Annalise is a significant ‘one to watch’ for 2022.
The multi-faceted 24-year-old NYC talent Annalise Azadian has returned with “Deep Down”, her second single of 2021 – out via The Orchard and Cross the Line Music.
“Deep Down” is Annalise on top form and doing what she does best; alternative R&B capturing the full spectrum of human emotions. With a gritty yet soulful vocal delivery in “Deep Down” cutting straight to the heart, the minimalist production is centred around piano and rhodes, surrounded by a slow burning beat to unravel a deeply personal tale of the confusing emotions which come from realizing a relationship is unsalvageable and must end.
The lyrics for “Deep Down” are visually illustrated by Annalise’s creative decision to place herself in a flowing river with her piano, characterising the ever-flowing nature of life and love. Annalise’s poignant voice and genuinely heartfelt lyrics gives the feeling of R&B nostalgia, yet intriguingly takes all of these formative sounds somewhere new to add her own personal stamp in the process.
Speaking on “Deep Down”, Annalise shared: “Deep Down is a very emotional and personal song for me. It is one of my favorite songs that I’ve written. It was an amazing experience creating it with producer, "Swagg R'Celious". I started this one on my acoustic guitar expressing from my heart at the time, the emotions of investing myself into a “love” & convincing myself that it was true, but “deep down” I knew something just wasn’t right. It is a song about how through my efforts, trials, and tribulations I put my all into a relationship that wasn’t necessarily meant for me, and how I continued to fight for it not wanting to accept the truth of the matter. Therefore, the tug of war between love and heartbreak left me in the deep end of emotions.”
Demonstrating Annalise’s dynamic ability to traverse genres in order to tell her stories, “Deep Down” is the anticipated follow-up to Annalise’s upbeat summer anthem “Life of the Party”, making a tastemaker splash and earning key global support from the likes of COMPLEX, CLASH, FLAUNT, MIXTAPE MADNESS, NOCTIS and FLANELLE MAGAZINE. Annalise garnered further attention from the likes of Calvin Harris and Oliver Heldens via the well-received PS1 (Dua Lipa & Elton John, Little Mix, Becky Hill) remix of “Life of the Party”, putting the track into an irresistible UK house lane.
“Deep Down” credits the Grammy winning producer/writer Swagg R’Celious (H.E.R, Kehlani, Snoh Aalegra, Tone Stith, K.Michelle, Zhavia Ward, Justine Skye) and was co-produced by Brandon Williams who is also the pianist on the song.
With millions of streams now to her name, at the heart of Annalise’s music is her signature raspy, emotive voice and poetic storytelling always inspired by her personal and vulnerable feelings; proclaimed a “fabulous songwriter” by Elton John during his Rocket Hour show on Beats 1, “Deep Down” and “Life of the Party” are the latest in a string of well-received releases from Annalise and follows on from the 2020 EP Six Weeks of $even, fronted by the single “Bogu$” which has clocked up over 2M+ streams on Spotify alone.
Hailing from New York and based in the Bronx, the Armenian / Irish artist worked hard to secure a place at the prestigious Berklee College of Music as a teenager – its alumni including industry stars like Quincy Jones, John Mayer and Charlie Puth. Moving back to NYC, the skilled pianist and guitarist threw herself into writing and recording full-time, resulting in 2018’s project Untitled and slowly but surely getting her foot in the door in the music and fashion worlds.
With Annalise’s distinctive style, partly inspired by a deep love of Japanese streetwear, she has also established herself as a true rising ‘It girl’ in the fashion scene. This year Annalise’s gritty, versatile stylishness saw her being hand-picked as the face of Tommy Hilfiger’s 2021 ‘Recycled Collection’ and gain international press (including WWD and Pause Mag) when she walked for the buzzy genderless brand Fried Rice’s Spring/Summer 2022 Collection at New York Fashion Week, alongside an NYFW performance slot for Dr. Martens. Annalise’s high-profile 2021 activity joins her previous collaborations with household brands like Apple, Converse, Adidas, New Balance Japan, and Black Pyramid, while also working closely with Billionaire Boys Club – the ultra-creative and futuristic clothing line started by Pharrell Williams – as a Creative Director, further imprinting herself as a multi-faceted talent on the brink of mainstream consciousness.
With an incredibly strong set of new music still in the pipeline, as well as recently hitting the studio with the one and only will.i.am, “Deep Down” proves that Annalise is a significant ‘one to watch’ for 2022.