“Josie Proto makes curiously addictive little pop songs.” – CLASH
“Proto continues to shine through her style of conversational lyrics and occasionally tongue-in-cheek delivery.” – EARMILK
Josie Proto, one of the most promising British newcomers to build acclaim in 2020, keeps the momentum going with her latest single “Puddles” from her forthcoming second EP.
Following on from the lively single “I Bet You Fall Apart”, which saw Josie gain international heat with Toronto’s INDIE88 premiering the music video, “Puddles” shows the burgeoning creative’s vulnerable side in a moving track which reminds people that being young and naive is fun - another message which is sure to resonate with her vastly growing fanbase.
Josie explains of “Puddles”: “This song is about getting to the age where you realise you don’t want to ‘grow up’ fast anymore. I spent a lot of my teen years wanting to do ‘adult’ things and to be independent, and then suddenly when it’s all handed to you, you want to run away and go back to climbing trees and getting upset about which Frube your best mate gave you. I want to romanticise being in a relationship where you are best friends and do harmless and innocent things. There is so much media condoning adult behaviour from children and I wish someone had shown me why making the most of your childhood is important. ‘Puddles’ has had so many versions. Initially the song had completely different lyrics and was about being far away from your best friend, but I wrote these lyrics at about 5.30am before going into the studio to record the song.”
Drawing comparisons to early Kate Nash, Josie has been steadily forging her path throughout 2020; her sharp, amusing song writing instantly capturing the attention of millions (as well as Lily Allen) via viral tracks such as the confidence-inducing “BTEC Lily Allen”, “Sliced Bread” (“a breakup song that’s not about crying into your pillow and burning photos of your ex”) and “Burner”, a light-hearted critique on misinformation spread through social media she wrote with Ben Matravers (brother of Easy Life’s Murray Matravers) – all taken from her acclaimed debut EP Pub Songs: Volume 1, which hit the top spot on the iTunes Pop Chart and Number 4 on the UK Albums Chart.
With a plethora of tastemakers like CLASH, EARMILK, THE RODEO, EQUATE MAGAZINE, AUDIOFEMME, WHEN THE HORN BLOWS, IN TUNE MUSIC and A1234 all championing this bright young talent amongst continued BBC Radio support, “Puddles” is sure to continue the buzz around the teenager and it’s only a matter of time before she infiltrates the mainstream consciousness.