‘Don’t Let Me Lose You'
Liv Dawson returns with undeniably immediate earworm Don’t Let Me Lose You.
Don’t Let Me Lose You finds Liv building on rather idiosyncratic inspiration to deliver a song that feels incredibly moving. “There was a period where I was losing a lot of things: keys, passport, the whole lot,” Liv remembers. “I was moving out of my old place too, which was loss in a different way. So I thought, why not write a song about the one thing I couldn’t bear to lose?”
Liv experienced some unexpected curveballs over the last couple of years, including the small matter of a massive global pandemic plus a split from her label and another split from her former manager. Ironically — or perhaps entirely logically — those splits came at around the same time as something clicked for Liv, who found that after years exploring different musical areas she was now developing a sonic style — a sophisticated, heartfelt mix of R&B, electronic and pop — that made complete sense.
Independence, it seemed, was suiting her just fine. “I guess I realised I didn’t need my hand to be held any more,” she says. In fact Pushing 21, her first independent release since leaving her label and a song issued through her own label, Olivia Music, rocketed to millions of streams, and became her most successful single since Tapestry, the song that started it all. Now signed to Sweat Entertainment, an independent label that shares and believes in her ambitions, Liv’s primed to take her career to the next level. “My new music is definitely the most confident I’ve felt,” she says, “and I'm really proud of it.”
There’s an undeniable momentum and determination to Liv’s career. In 2021 Liv Dawson is more confident than ever before, Don’t Let Me Lose You picks up where Pretty left off. She’s already seen impressive highs, high profile support, a swelling fanbase and millions of streams, but she’s really just getting started.
“This is the sound of me getting back up,” Liv smiles. “I’m back on track, and it feels good.”
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