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MAI68 FLEXICLUB
BandCamp
BEING A TINY INDEPENDENT LABEL IS ALWAYS CHALLENGING. THE EVENTS OF THE LAST
EIGHTEEN MONTHS HAVE ONLY SUCEEDED IN INCREASING ALL THE USUAL CHALLENGES OF GETTING A NEW RELEASE FROM MASTERING, TO STORES, IN ANYTHING RESEMBLING A TIMELY FASHION.
INITALLY PEOPLE BELIEVED THAT THE VINYL REVIVAL WAS A FAD. IT’S PRETTY OBVIOUS WE
ARE WELL BEYOND THAT NOW. PRESSING PLANTS ARE WAY BEYOND CAPACITY. LEAD TIMES
FOR PRODUCTION ARE TERRIFYING. NEW ARTISTS ARE STUCK IN A NEVER-ENDING QUEUE,
WHILST ‘RUMOURS’ IS ONCE AGAIN RELEASED TO SAINSBURYS SHELVES ON DECREE NISI
COLOURED VINYL.
STREAMING IS JUST AS BAD. PROMOTION, PLAYLIST PUSHES AND SAVVY MARKETING CAN
GARNER HUNDREDS OF THOUSANDS OF PLAYS BUT THE RENUMERATION EQUATES TO THE
PRICE OF CAN OF SAN PELLEGRINO. SPOTIFY THINK THIS IS FINE. IT ISN’T FINE.
THIS WHY WE ARE ANNOUNCING MAI 68 FLEXI CLUB. BRAND NEW EXCLUSIVE MUSIC EACH
MONTH OVER TEN RELEASES. NO STREAMING. NO DOWNLOADS. JUST PURE EPHEMERAL
POP MUSIC THAT EXISTS SOLELY ON 7” FLEXI DISC, JUST FOR YOU AND JUST AS LONG AS YOU
POSSESS IT.
WHY FLEXI? THE ULTIMATE DIY INDEPENDENT MEDIUM. IT’S FAST TO PRODUCE, IT’S COST EFFECTIVE AND ITS ULTIMATELY DISPOSABLE. BY PLAYING IT, YOU DESTROY IT IN THE PROCESS. INEVITABLY THE QUALITY IS NOT AS GOOD AS VINYL. THERE IS A HIGHER SURFACE NOISE. BUT LIKE JOHN PEEL SAID...LIFE HAS SURFACE NOISE.
BEING A TINY INDEPENDENT LABEL IS ALWAYS CHALLENGING. THE EVENTS OF THE LAST
EIGHTEEN MONTHS HAVE ONLY SUCEEDED IN INCREASING ALL THE USUAL CHALLENGES OF GETTING A NEW RELEASE FROM MASTERING, TO STORES, IN ANYTHING RESEMBLING A TIMELY FASHION.
INITALLY PEOPLE BELIEVED THAT THE VINYL REVIVAL WAS A FAD. IT’S PRETTY OBVIOUS WE
ARE WELL BEYOND THAT NOW. PRESSING PLANTS ARE WAY BEYOND CAPACITY. LEAD TIMES
FOR PRODUCTION ARE TERRIFYING. NEW ARTISTS ARE STUCK IN A NEVER-ENDING QUEUE,
WHILST ‘RUMOURS’ IS ONCE AGAIN RELEASED TO SAINSBURYS SHELVES ON DECREE NISI
COLOURED VINYL.
STREAMING IS JUST AS BAD. PROMOTION, PLAYLIST PUSHES AND SAVVY MARKETING CAN
GARNER HUNDREDS OF THOUSANDS OF PLAYS BUT THE RENUMERATION EQUATES TO THE
PRICE OF CAN OF SAN PELLEGRINO. SPOTIFY THINK THIS IS FINE. IT ISN’T FINE.
THIS WHY WE ARE ANNOUNCING MAI 68 FLEXI CLUB. BRAND NEW EXCLUSIVE MUSIC EACH
MONTH OVER TEN RELEASES. NO STREAMING. NO DOWNLOADS. JUST PURE EPHEMERAL
POP MUSIC THAT EXISTS SOLELY ON 7” FLEXI DISC, JUST FOR YOU AND JUST AS LONG AS YOU
POSSESS IT.
WHY FLEXI? THE ULTIMATE DIY INDEPENDENT MEDIUM. IT’S FAST TO PRODUCE, IT’S COST EFFECTIVE AND ITS ULTIMATELY DISPOSABLE. BY PLAYING IT, YOU DESTROY IT IN THE PROCESS. INEVITABLY THE QUALITY IS NOT AS GOOD AS VINYL. THERE IS A HIGHER SURFACE NOISE. BUT LIKE JOHN PEEL SAID...LIFE HAS SURFACE NOISE.
RELEASE DETAILS:
TEN NEW TRACKS EACH RELEASED MONTHLY ON 7” FLEXI DISC
300 COPIES
50 SUBSCRIPTIONS FOR THE FIRST FIVE RELEASES AVAILABLE FROM AUGUST 27
GENERAL SALE TO FOLLOW SEPTEMBER 3
PAY NO MORE THAN £5 FOR EACH RELEASE
30 PAY WHAT YOU CAN AFFORD FOR EACH RELEASE
EACH RELEASE INCLUDES BESPOKE NUMBERED SLEEVE AND ART PRINT
TEN NEW TRACKS EACH RELEASED MONTHLY ON 7” FLEXI DISC
300 COPIES
50 SUBSCRIPTIONS FOR THE FIRST FIVE RELEASES AVAILABLE FROM AUGUST 27
GENERAL SALE TO FOLLOW SEPTEMBER 3
PAY NO MORE THAN £5 FOR EACH RELEASE
30 PAY WHAT YOU CAN AFFORD FOR EACH RELEASE
EACH RELEASE INCLUDES BESPOKE NUMBERED SLEEVE AND ART PRINT