NAYTIIVE
3:00AM

NAYTiiVE is part of a new wave of pop and funk coming out of north London. He has a distinctive sound that mixes bright sounding hooks with a clear soul influence, his live shows have helped him build momentum thanks in part to that style. He performs with a lot of drive and keeps the crowd involved from the start, which has become a big part of why fans keep coming back to see him live.

It is easy to trace his musical roots, stars like Bruno Mars, Jamiroquai, Parcels and Prince have all had a heavy influence on his musical direction. He also keeps the focus direct with energetic pop that aims to connect and get people engaged in the moment at his gigs.

The new single, '3 am', looks at the confusion that comes in the early stages of attraction. It follows the perspective of someone who is unsure whether their feelings are genuine or just physical. It was actually inspired by a friend who moved through life quickly and struggled to slow down long enough to understand what he felt. The lyrics are open, straightforward and not afraid to acknowledge desire, doubt and the pressure that comes with both.

By the end, the song gives a clear picture of someone finally recognising their emotions rather than avoiding them. It is one of NAYTiiVE’s most direct releases to date and sits comfortably within the sound he has been shaping over the past few years.

He has a distinctive sound that mixes bright sounding hooks with a clear soul influence, his live shows have helped him build momentum thanks in part to that style.