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PUSH BABY
“WHAT YA GONNA DO?”
pushbaby.ffm.to/whatyagonnado
British pop duo push baby is back with “What Ya Gonna Do?” – a divine slice of retro-infused ‘00s pop, released via AWAL+.
“What Ya Gonna Do?” is a millennial’s throwback pop dream with its nostalgic boy-band aesthetics. Unashamedly diving into the exaggerated pop tropes of the early 2000’s, the track pays homage to the stylings of Max Martin but isn’t scared to revitalize classic pop cliches in a fresh way. Instantly recognizable to anyone from the MTV age, while still feeling accessible to a younger Gen-Z audience, “What Ya Gonna Do?” is packed full of retro pop samples that will take you back to those hits from the days when your favorite boybands ruled the charts.
Speaking about the track, push baby explains: “'What Ya Gonna Do?’ came from wanting to capture that pristine late ‘90s / early 00’s Max Martin POP! That sound is pretty much the backbone of the whole record. Our instinct kind of always goes to that very radio friendly, punchy pop anyway, but we’d shy away from it because we were scared of ’not being cool’. However, we’ve just leaned into it now, to the point where our noses are touching the ground. If we’re going to do it then we’re going to DO IT - it’s a pastiche. From the artwork, to visuals, to what we wear, push baby wanted to deliver the perfect pop record. I think it works because it’s two idiots in their mum’s garage making it.”
Letting their creativity run wild in lockdown, push baby (comprised of Jake Roche and Charley Bagnall) dove into the studio to churn out bop after bop, while exploring imaginative, experimental new ways to perform – including a livestream show from Coleen Nolan’s garage, aptly called ‘LIVE FROM MY MUMS DAMP GARAGE’ (Coleen is Jake’s mother).
Now embarking on an exciting new chapter of their careers after being signed to AWAL+, the band are building on the momentum created from their 2021 album, Wow, Big Legend, including co-signs from the likes of The Guardian, Wonderland, The Line of Best Fit and BBC Introducing.
Utilizing Internet culture to their advantage, the band have been connecting with fans online by racking up 1.1M+ likes for their Tik Tok content alone. Allowing intimate access to the making of their upcoming record through daily live streams, push baby will soon be taking the hype they have built online directly to audiences with a national UK tour booked throughout 2022.
This new iteration of the band is breaking off from all expectations and are ready to share their bold and flashy sound for fans of pure pop. Armed with a self-assurance in their music, fashion-forward style and tongue-in-cheek humour, the new year is sure to be one where push baby carve their own space in the genre by unleashing their authentic selves.
“What Ya Gonna Do?” is a millennial’s throwback pop dream with its nostalgic boy-band aesthetics. Unashamedly diving into the exaggerated pop tropes of the early 2000’s, the track pays homage to the stylings of Max Martin but isn’t scared to revitalize classic pop cliches in a fresh way. Instantly recognizable to anyone from the MTV age, while still feeling accessible to a younger Gen-Z audience, “What Ya Gonna Do?” is packed full of retro pop samples that will take you back to those hits from the days when your favorite boybands ruled the charts.
Speaking about the track, push baby explains: “'What Ya Gonna Do?’ came from wanting to capture that pristine late ‘90s / early 00’s Max Martin POP! That sound is pretty much the backbone of the whole record. Our instinct kind of always goes to that very radio friendly, punchy pop anyway, but we’d shy away from it because we were scared of ’not being cool’. However, we’ve just leaned into it now, to the point where our noses are touching the ground. If we’re going to do it then we’re going to DO IT - it’s a pastiche. From the artwork, to visuals, to what we wear, push baby wanted to deliver the perfect pop record. I think it works because it’s two idiots in their mum’s garage making it.”
Letting their creativity run wild in lockdown, push baby (comprised of Jake Roche and Charley Bagnall) dove into the studio to churn out bop after bop, while exploring imaginative, experimental new ways to perform – including a livestream show from Coleen Nolan’s garage, aptly called ‘LIVE FROM MY MUMS DAMP GARAGE’ (Coleen is Jake’s mother).
Now embarking on an exciting new chapter of their careers after being signed to AWAL+, the band are building on the momentum created from their 2021 album, Wow, Big Legend, including co-signs from the likes of The Guardian, Wonderland, The Line of Best Fit and BBC Introducing.
Utilizing Internet culture to their advantage, the band have been connecting with fans online by racking up 1.1M+ likes for their Tik Tok content alone. Allowing intimate access to the making of their upcoming record through daily live streams, push baby will soon be taking the hype they have built online directly to audiences with a national UK tour booked throughout 2022.
This new iteration of the band is breaking off from all expectations and are ready to share their bold and flashy sound for fans of pure pop. Armed with a self-assurance in their music, fashion-forward style and tongue-in-cheek humour, the new year is sure to be one where push baby carve their own space in the genre by unleashing their authentic selves.