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Continuing to pave the way for her forthcoming debut album Cerebrum, South London’s Absolutely entices listeners once more with the low-key sonics of “MIA” - released on Epic Records / Black Butter Records.
Described by NYLON as “a dash of rockish guitar, a bit of woozy soul, and a dose of wobbly discordant synths,” the track co-mingles warbling synths and delicate piano as Absolutely enchants with a magnetic melody, her vocals soaring over a vibrant sonic backdrop. It builds towards a realization as she accepts, “I don’t belong around here,” before proclaiming, “That’s why I stay MIA.”
The single follows hot on the heels of “24 Hours”; in a stunning example of her artistic depth and ambition, the music video showcases the depth of Absolutely’s world as an immersive trip unfolds on the screen, literally falling through the looking glass and tumbling into an Alice In Wonderland-style sand clock.
Meanwhile, Absolutely’s debut album Cerebrum is slated for release on November 17th, unlocking an escape into her universe through a record which will birth her as a future star in the pop landscape. Pre-order/Pre-save HERE.
With tastemaker heat coming from Wonderland, Euphoria, Nylon and Flaunt Magazine, as well as her debut magazine cover by way of Frontline Magazine’s ‘Breakthrough Issue’, “MIA” is the latest in a string of genre-fluid gems teasing the Cerebrum album drop from the burgeoning South London creative – ranging from the acoustic guitar transmissions of “Speak Up”, the enigmatic synth sounds on “Stranger Phase” (which landed on Spotify’s New Pop Picks), as well as the hazy jazz beats of “Fever Dream” and the boundary blurring, cinematic overtones of “Patterns”.
Absolutely’s debut “Higher” marked the emergence of the cutting-edge artist in a stellar music video, which has since racked up 150K+ views and sees Absolutely elevated through breath-taking environments and eventually blasted off into space – pulling us into her world where her creative bounds know no limits. Watch HERE.
Elsewhere, Absolutely has embarked on RAYE’s My 21st Century Blues World Tour, which will see her connect with audiences in the US, Canada, the UK and wider Europe; the support slot follows on from her raved about set at this year’s Lollapalooza Festival, where she played with Louis The Child and performed their joint track “Stay With Me” (685K+ on Spotify).
Born Abby Keen to a Swiss-Ghanaian mother and British father in South London, she initially dove headfirst into songwriting and made major waves behind the scenes for her pen game, via cuts with the likes of Normani, Anitta, Tinashe, Mahalia, Kiana Ledé and David Guetta – as well as earning studio time with some of the biggest stars in the world in Rihanna, Ariana Grande and Selena Gomez.
Architecting her ‘alien pop’ universe at the nexus of pop, R&B, alternative, soul and electronic sounds, Absolutely continues to assert herself as a sonic outlier on a series of 2023 singles and her debut record Cerebrum – forging her own path as one of the most thrilling new voices coming through from the UK this year.
My 21st Century Blues World Tour 2023/24 Tour Dates w Absolutely
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