Music News MonthlyNews, Reviews and Interviews In a monumental moment, global heavy hitters DIVINE and Karan Aujla have teamed up to deliver their collaborative project Street Dreams – which brings together major icons from Hindu and Punjabi cultures for the first time. Led by the nostalgic hip-hop production of single “100 Million,” the statement piece fuses production courtesy of Trox (50 Cent, Snoop Dogg) and Samarei (Dreamville, Dave East) with lyrics toasting to the unparalleled success achieved by DIVINE and Karan Aujla. Further brought to life in an explosively flashy music video which has racked up 20M views, “100 Million” stands as an anthem for those with grand dreams. Elsewhere on the seven-track record, the production aims to please hip-hop heads with a sonic range of hard-hitting beats which will certainly hype up audiences (“Top Class / Overseas”) to suave trap-fusion vibes (“Hisaab”) and classic hip-hop sounds (“Tareefan”). Meanwhile “Yaad,” an R&B crossover number, hears the duo team up with Canadian-Punjabi viral sensation Jonita Gandhi, who rounds out the track with her world-renowned dulcet tones.
DIVINE, an undisputed trailblazer of Hindi rap, has previously dabbled in the Punjabi music space via collaborations with the late Sidhu Moose Wala, Jass Manak and Ammy Virk to name a few, and has performed in front of thousands across the Punjab region in a definitive signalling of his clout. Meanwhile, Punjabi icon Karan Aujla has become one of the most sought-after artists on the continent following his emigrating to Canada, collaborating with Hindi rap icons like Ikka, KR$NA and Badshah as well as US rap superstar The Game. Individually topping the charts with Karan’s signature hits like “Softly,” “White Brown Black,” “Gangsta” (a link up with US star YG) and “Players,” as well as DIVINE with “Mirchi,” “359 AM,” “Baazigar” and “Kaam 25”, this new collaborative project is a first of its kind in the Indian music landscape, making it a landmark moment in Indian music history. With global rap crashing evermore into UK consciousness, this joint album from two undisputed heavyweight rap talents is set to be a significant moment for Indian rap culture, breaking boundaries for cultural relations across the country.
DIVINE: INSTAGRAM (2.4M) FACEBOOK (630K) X / TWITTER (123K) SPOTIFY (4.6M MONTHLY LISTENERS) YOUTUBE (7M SUBS / 1.2B VIEWS) KARAN AUJLA: INSTAGRAM (6.4M) FACEBOOK (1.2M) TWITTER (35.6K) SPOTIFY (10.7M MONTHLY LISTENERS) YOUTUBE (1.59M SUBS / 1.1B VIEWS)
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