EMINEM REAPPEARS WITH NEW SINGLE 'HOUDINI'

​EMINEM

REAPPEARS WITH NEW SINGLE 'HOUDINI'

NEW ALBUM THE DEATH OF SLIM SHADY (COUP DE GRÂCE) OUT THIS SUMMER

Guess who’s back? Eminem returns with “Houdini,” a hard-hitting new single accompanied by a fitting video. 

Eminem teased the drop earlier this week in a FaceTime with David Blaine — the clip ended with the magician eating a wine glass, and the rapper declaring, “Well, for my last trick, I’m gonna make my career disappear.” “Houdini” gives fans the first taste of Eminem’s 12th album, The Death of Slim Shady (Coup De Grâce), due out this summer.“Houdini” is produced by Eminem himself and – continuing the theme- features a sample and interpolation of Steve Miller Band’s 1982 hit, “Abracadabra.” The accompanying clip imagines Eminem’s antagonist character Slim Shady emerging in the present day via a “portal” -- and finds himself confused and unsettled by what he sees in 2024. Determined to mold the modern era into a place more suited to his unique worldview, he sets off on a mission to do exactly that. Only current day Eminem’s alter-alter ego “Rap Boy” can save the world from Shady, along with his long time mentor- the legendary Dr. Dre. In an effort to neutralize these nefarious actions things go sideways and an unholy hybrid version of Eminem is created. Dr. Dre is less than thrilled with the results and hastily leaves the hybrid Shady to continue on his own… until a wandering stranger joins in and takes the wheel. Guess who’s back, indeed.

Directed by long-running collaborator Rich Lee (“Not Afraid,” “The Monster,” “Venom,” etc.), the innovative “Houdini” video freely calls back to classic Eminem videos such as Joseph Khan’s “Without Me” and Phillip Atwell’s “Real Slim Shady”. “Houdini” is packed with cameos including Dr. Dre, Pete Davidson, Snoop Dogg, 50 Cent, Jimmy Iovine, Grip, Westside Boogie, Denaun, Porter, Royce 5’ 9”, Paul Rosenberg, The Alchemist, EZ Mil, Ryan Keely, Samantha Mack, and comedian Shane Gillis.
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